5 tips for DIY Marketing Communications for Small Businesses

February 26, 2009

Zach Heath, whose company Matter Communications represents Serif reminds us that in amidst the activity of giving speeches, cold calling, and online communications, it is important that your marketing materials have a professional look and feel.  Serif is a developer of professional and consumer-oriented desktop publishing, design and graphics software.  Here are Serif’s top five [...]

You can’t be too local to create an online presence

February 24, 2009

I have been told several times that a business cannot market online because they are “local.”  Local small businesses don’t see the need to broadcast to the web.  After all, why do they care if someone in Sydney stumbles across their site when they are located in Pennsylvania? 
 
To prove that there actually were local [...]

How to write a great article

February 19, 2009

Becoming published has long since been a way to establish credibility within your industry.  Small businesses whose stories were written in the local paper have always generated more leads than those who simply advertised in them.  It used to be that your only means to generate this type of publicity was to have a professional [...]

6 Steps to hosting a cost efficient event!

February 18, 2009

Lisa Allocca of Red Javelin Communications, Inc. has a client who was able to successfully host an event with minimum cost.  Her client, InforSense is a London-based firm that provides next-gen business and scientific intelligence tools.  Lisa published the InforSense’s six tips for hosting a successful, low cost event.

Focus your marketing efforts on a real-life [...]

An effective E-mail campaign

February 12, 2009

Permission based email marketing is an efficient and cheap way to stay in contact with your current and prospective customers.  With effective content, you will gain loyalty, establish yourself as an industry leader and create a community around your company.
 
Laura Roeder, owner of Roeder Studios, suggests that customers are becoming so saturated with email marketing [...]

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