Zach Heath, whose company Matter Communications represents Serif reminds us that in amidst the activity of giving speeches, cold calling, and online communications, it is important that your marketing materials have a professional look and feel. Serif is a developer of professional and consumer-oriented desktop publishing, design and graphics software. Here are Serif’s top five tips for DIY Marketing Communications for Small Businesses and Start Ups:
1. Engage Customers With Dynamic, Interactive Web site:
Integrating Web 2.0 features, such as blogs, slideshows and embedded video and at least basic e-commerce tools, are imperative for grabbing the attention of Web surfers. A dynamic and properly branded Web presence can also serve to provide a level of confidence to prospective clients and customers. Make sure company contact information is easily accessible on the site. Also, collecting customer information, such as e-mail addressed, can help build a target list for direct marketing campaigns.
2. Catch Buyers’ Eyes With Iconic Logo:
A symbolic representation of the business’ core beliefs, responsibilities, and goals can generate instant brand awareness. When creating a logo, make sure to think about how the visual aspects will spark viewers to remember the company and all it represents.
3. Cultivate Solid Reputation With Letterhead and Business Cards:
Branded letterhead and business cards instantly establish an authoritative and solid public image for a small business or entrepreneur. These are often the first place potential customers and partners will see the company logo , so assure design consistency throughout these front line communication tools.
4. Create Consistent Pamphlets, Flyers or Posters:
Well-designed communications can help companies convert prospects to sales, an important directive in this economy, and brand consistency is imperative to stay top-of-mind with customers. Design templates, can create professional materials that maintain a seamless brand presence as well as consistent and focused message throughout.
5. Direct Communications:
When industry giants are stepping up advertising efforts to compete for the shrinking consumer pocketbook, direct customer communication – like customizable newsletters and targeted HMTL email – becomes even more valuable for the start-up. Make sure messages and proper branding of the company are carried through in the most consistent manner possible.
{ 0 comments }