Lisa Allocca of Red Javelin Communications, Inc. has a client who was able to successfully host an event with minimum cost. Her client, InforSense is a London-based firm that provides next-gen business and scientific intelligence tools. Lisa published the InforSense’s six tips for hosting a successful, low cost event.
- Focus your marketing efforts on a real-life application, not a technology. You are more likely to generate highly qualified leads by focusing on an application that solves a real problem rather than a broader-based technology such as Business or Scientific Intelligence.
- Storytelling is very powerful. InforSense’s prospect tells a credible story in a powerful way. Concentrate on really understanding the value your solutions bring to the table and develop content that reflects and highlights your solution’s intrinsic value. This is hard to do when you are immersed in the guts of technology. Focus on the “why” first and on the “how” second. Have your public relations firm help you, they are experts at this and are faced with this challenge daily as they pitch your story.
- It isn’t necessary to produce a fancy, high end event. InforSense rented a training room from a medical research institution. It was based in a hospital, it was reasonably priced and their targeted audience was very comfortable in their surroundings. Look for corporate training facilities, universities, or industry organization meeting facilities that are willing to rent their venues. Everyone is looking to generate revenue these days and there are deals to be found.
- Cater the event yourself. InforSense picked-up coffee and bagels at a local coffee shop. Support local businesses. It is good for your event and also for the community.
- Less is more. InforSense walked away with a few highly qualified leads that are likely to turn into business rather than a plethora of less qualified leads that they would normally generate at a larger and broader industry event.
- Get your customers and prospects to sell for you. Nothing sells like solid testimonials from your customers. Find a few highly satisfied customers and make it worth their while to support your efforts.
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