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Marketing in a recession

How to write a great article

February 19, 2009

Becoming published has long since been a way to establish credibility within your industry.  Small businesses whose stories were written in the local paper have always generated more leads than those who simply advertised in them.  It used to be that your only means to generate this type of publicity was to have a professional [...]

6 Steps to hosting a cost efficient event!

February 18, 2009

Lisa Allocca of Red Javelin Communications, Inc. has a client who was able to successfully host an event with minimum cost.  Her client, InforSense is a London-based firm that provides next-gen business and scientific intelligence tools.  Lisa published the InforSense’s six tips for hosting a successful, low cost event.

Focus your marketing efforts on a real-life [...]

An effective E-mail campaign

February 12, 2009

Permission based email marketing is an efficient and cheap way to stay in contact with your current and prospective customers.  With effective content, you will gain loyalty, establish yourself as an industry leader and create a community around your company.
 
Laura Roeder, owner of Roeder Studios, suggests that customers are becoming so saturated with email marketing [...]

Back To Basics: The Cold Call

February 10, 2009

Long before email, social media marketing, and even television, the most important marketing tool in the arsenal of an entrepreneur was the cold call. Even though entrepreneurs have grown fascinated by the internet and mass marketing, the cold call – when done correctly – remains an effective means of [...]

6 Steps to Easy, Fast, and Free Marketing

February 5, 2009

The most effective online marketing that Louis Trahan of Last Minute Training did was start using the free want-ad sites such as Craigslist and Kijiji. He goes on to say “and by effective I mean it was easy, fast and free”; three of the most beautiful words to any entrepreneur’s [...]

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